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Article Marketing - This is a popular and effective website promotion strategy that can produce a lot of targeted traffic. There are several benefits to marketing with articles - such as: targeted traffic, exposure, backlinks, and boosting pagerank for increased search engine rankings.

Advertising in ezines is another effective website promotion strategy. The product, sales copy and audience play a vital role in results. I believe article marketing is more powerful.

Search engine optimization has the potential to bring massive amounts of traffic. To succeed you must get good listings on the first page of the search engines. SEO is an extensive topic, you can find a lot of free search engine optimization articles and tutorials on the internet.

Pay Per Click search engines bring targeted traffic, and can be good to use in addition to SEO. The most popular pay per click system is Google AdWords, followed by Yahoo! Search Marketing.

Google AdWords offers another low cost website marketing strategy to send a lot of targeted traffic to your web site. Choosing the right keywords can get you click throughs for as little as .05 Cents per click. Thats a low figure when you consider the traffic Google ad words can send you. In fact you can make a good living on the internet even if you have no web site by sending prospects directly to your affiliate link through Google AdWords. Some Pay Per Click engines don't allow this. But use caution. I recommend you read a good ebook about Google AdWords before you jump in blindly. If you don't know what you're doing you can run up a huge advertising bill and have little to show for it.

Opt-in Email marketing. You absolutely must collect the names an email address of your visitors if you want to have any real success for your website promotion efforts. Few visitors will buy the first time. That's why you need an autoresponder series set up to follow up with them and keep the prospect returning to your site. Some experts say your prospect must hear from you at least seven times before they will buy. Keep in mind I'm talking about opt-in email here. We avoid spam at all costs.

Joint venture marketing is yet another excellent website promotion strategy that can drive a lot of targeted traffic to your site fast. It involves setting up deals with other marketers who already have a responsive opt-in list. They present your offer to their list, in exchange for a percentage of the profits. You only pay for results.

Exchanging links with related but non competitive sites will bring you targeted traffic and boost your page rank. An absolute must if you want to be listed on the first page of Google. It's a necessary website promotion strategy and should not be overlooked.

You have just learned the importance of implementing solid website promotion strategies to bring targeted visitors to your web site. You now are armed with eight proven website promotion strategies that have stood the test of time. Implement them and prosper.

Get free information on how to start a home based business at http://hubpages.com/hub/Start-Home-Based-Business or get more website marketing strategies at http://hubpages.com/hub/Website-Marketing-Strategies

Internet Marketing, also referred to as e-marketing (or electronic marketing) or online marketing is the marketing of any services or products over the Internet. Marketing over the Internet poses some benefits some of which include low costs in distributing information and media to a global audience.

Internet marketing merges creative and technical aspects of the internet. Modern methods available for your marketing and sales campaign are Search engine marketing, display advertising, reciprocal link exchange, mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blogging (blog marketing and viral marketing).

Internet marketing uses on-line media as described to grow your brand and in turn grow your company. It is not merely the process of building a website.

Advantages of Internet marketing:

- Your business is open 24 hours, seven days per week for your customer base stretching across the globe.

- You own your own time - you decide when you work on Internet marketing.

- No human resources, rent, telephone accounts or any related overheads.

- The cost for advertising is next to none. Communicating with your subscription base is far cheaper than sending a letter by snail mail.

- Keeping your client base updated is a minor task - consists of sending an e-mail to your subscriber base.

- Visitors to your website are instantly updated with new information.

- When running promotions, your subscriber base can start shopping instantly to benefit from the reduced price.

- Information based businesses can distribute their products instantly, without having to use a postal service.

- Minimal maintenance costs.

- More opportunities for expansion.

- Exponential growth.

Get the tools to help you start with internet marketing by visiting http://www.inetmarket.co.za

Many people who get started in article marketing or even Internet marketing in general try to market Internet marketing products. However, they themselves have not made a few decent sales online, let alone make a full-time income on the Internet.

Truth is, there are not many people out there who are interested in making money online as there are people who want to...

- Lose weight

- Get better in relationships

- Get happier

- Have less stress

- And lots more of other stuff!

And there are many more other niches. You'll also be competing with article marketers who are not so into Internet marketing like many of the readers of this article will be. Most of the writers in those niches submit a few articles for testing or merely for small branding purposes.

However (and that is a big however!), if you use them purely for out and out traffic generation to your websites, you can get almost all your articles in the 3-digit zone easily. Many of my articles in other niches reach a 100+ page views after just a week or so and many others hit 300 or more page views.

The simple fact is this: articles in other niches away from the 'make money online' niche or 'Internet marketing' niche generate far more page views, which means far more traffic to your website. You'll also get far less sophisticated competition who are no well-versed in Internet marketing tactics!

So make use of this information to start marketing in niche markets if you haven't. I'm not saying don't sell to the Internet marketing niche (please do so if you have a quality product!), but venture into other niches where it is potentially a lot more profitable.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Bum marketing, also called article marketing is a way to promote a website for free. This is done by submitting original articles to article directories. How exactly bum-marketing works and how you can use it to increase the number of your website visitors, will be explained in this article.

Bum-Marketing

Getting targeted visitors to a website is the hardest part of internet marketing. There are numerous ways to generate traffic and each method needs to be used in a certain way. Bum marketing is a great way to get free targeted traffic to any website of your choice. This is done by submitting your own original articles to various article directories. But wait, there are certain things that you need to know about submitting articles:

1.) Find the right keywords first.

It is major important that you know what people are looking for, if there is no market for your topic then you will not make sales! Also make sure that your keywords have low competition, this way you will get more traffic from the search engines later on.

2.) Find the best affiliate programs or products that fit your keywords.

If you want to make money through bum marketing, then there are 3 ways to do this, you can sell your own products or services, you can sell products as an affiliate or you can make money through google adsense ads on your website. If you want you can even combine all 3 ways to make money.

3.) Write your article

You can not use private label rights articles, you need to write your very own original article to get listed in the article directories. You article should be between 400 and 800 words of length with a keyword density of 1.5% up to 3%. Your article needs to have a value to the reader, he or she must learn something from it. If you provide good content, then your article will be downloaded and published on other websites more likely.

4.) Create your "about the author box"

You do not have to write anything about yourself as a person in the "about the author box". You can create a unique box for each article! Make sure that your author box is related to your article content. You can write things like: "If you want more information on ... or read reviews about ... click here: ..."

5.) Check your article

It is important that you spell check your article so that it gets approved in the directories.

6.) Submit your article

You can use a semi-automated article submitter to submit your article to the article directories. Don't use a full automated submitter, you can get banned from many important websites by doing so! When submitting your articles to various directories make sure to change your title and the first 3 sentences once in a while.

7.) Saturate the market

You will not succeed in bum-marketing unless you submit a number of articles on a regular basis. A good number to start is one article a day, after a while you will be able to write 3 or more articles every day and submit them to 50 or more article directories.

As you can see this is quite a bit of work but the results will be great. Not only will you get visitors from your article signatures but also will you get better search engine rankings because of improving the number of backlinks to your website.

Guido Nussbaum is a successful internet marketer and specialized on teaching others how to increase website traffic for free. Check out his website at Easy Viral Traffic

Maybe you have seen the article generation light. Now, you realize that you may have lost some ground in search engine optimization, by failing to react to the need for unique content on your Blogs and web sites.

What should you do to produce articles as soon as possible? Many businesses, and website owners, respond with a vengeance, by creating quick articles. Are the articles produced going to be useful to your customers and prospects? This will take a bit of planning. For example, you could create useful articles by elaborating on your current frequently asked questions (FAQs).

If you do not have an FAQ page, your articles can be recycled into a very useful tool for prospects. Recycling your articles is a great way to use your article more than once. In the long run, recycling will also save you time.

I am not talking about article mashing, one good article into one hundred senseless articles, with software. Many people love parrots, but who wants to read one hundred articles written by a parrot? Articles have to say something more than the same message over, and over, again.

Hence the words unique content, effectively describe what readers and search engines are looking for. Customers want as much information as possible about your product or service. While search engines spiders look for original, relevant, and unique content, as they patiently crawl the web.

A few well written articles could become an SEO magnet to your site, a free report, an FAQ page, and part of your newsletter. You can be as creative with recycling as you like, but tweak your copy, so that it is useful to your readers. Your articles will help you establish a trusted long-term relationship with your readers, prospects, and customers.

Copyright 2007 Paul Jerard / Aura Publications

Paul Jerard, E-RYT 500, has written many books on the subject of Yoga. He is a co-owner and the Director of Yoga Teacher Training at: Aura Wellness Center, in Attleboro, MA. http://www.riyoga.com He has been a certified Master Yoga Teacher since 1995. To receive a Free Yoga e-Book: "Yoga in Practice," and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html

You have probably already heard about article marketing and now you are wondering if it might be able to help promote your business. Web sites by themselves can draw some traffic but are often limited in terms of successful business marketing or campaign marketing. Of course, that depends on the type of online advertising you are using. Article marketing, however, provides you with a very efficient and lasting tool that can bring lots of targeted traffic to your doorstep - ready to look at what you have to offer. Here are some reasons why article marketing should be part of your online marketing strategy.

1. It Provides an Excellent Product Marketing Tool

Whatever it is that you are selling, the Internet can put the word out faster than any other means. It can also reach a much wider audience, even providing you with a global outreach - at a relatively low cost. You may already know that keyword promotions, such as Google's Adwords, and other cost per click programs, can be very effective also - but they are not cheap.

Article marketing, on the other hand, which also uses those same keywords, is free - except for the cost to produce the articles (unless you write the articles yourself). These articles can be professionally written on the same keywords that your web site focuses on, and they can be distributed at no cost to you and posted online - in multiple places.

2. It Brings Targeted Traffic to Your Website

Once you have a number of quality articles written by a freelance writer - one who specializes in Website content, you have the quality you need to get the job done. Your article marketing starts when they get posted at some of the more popular article distribution web sites. The search engines find them - and they begin to direct targeted traffic to your web site.

3. It Directs to the Right Page

The article itself needs to be written around a keyword or keyphrase which will then direct people interested in that subject to a particular page on your Web site. For instance, if you were selling plumbing products, then you would want articles dealing with all aspects of plumbing. Titles may include things like How to Choose the Right Faucet For Your New Kitchen; or, How to Fix That Leaking Showerhead; to, What Are the Most Popular Bathroom Fixtures?, etc.

Each article leads people to the right page on your web site. The first article, for instance, How to Choose the Right Faucet For Your New Kitchen, would direct traffic to your Web page which provides more information, and some links where your visitor can find new faucets, faucet parts, and possibly books on the subject. As you can also see, a couple of the titles work to get people's attention - and you then provide the solution to their problem - and get sales.

4. It Is Effective Because of Multiplication

One of the great aspects of article marketing is that other people are most likely selling the same thing. You ask, how can that help you? Simple - every web page needs web site content. Since other people who have plumbing web sites (according to the earlier illustration), or blogs, also need web site content, they look for free articles to build their web site faster. Article distribution centers require that the author's name and web page links remain attached at the bottom. This means that for every individual that picks up one of your quality articles - it also provides another inbound link to your web site (at no cost to you) - increasing your search engine popularity.

5. It Works Around The Clock

Each article continues to be a part of your strategic marketing plan and efforts as long as it remains on the Web. Article marketing continues to work to promote your product or service around the clock. Because others will pick up some of the articles - your Web site popularity grows even more with time, increasing your targeted traffic - and profit.

A simple way to get started is to communicate with a web content writer who knows how to write for the search engines (SEO), and who can give you the quality web content articles you need.

By Mike Valles - a home business, finance and real estate writer and marketer. For more information about Internet marketing and tools you can use - including PLR and MRR materials, Web page templates and headers, go to his Web site at: Article Marketing To Go.

Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method. A number of tactics should be avoided wherever possible because they either offer you no benefit whatsoever or your page may be penalized.

This article looks at the acquisition of links purely from an SEO standpoint and, aside from the really bad linking methods, if a link will provide good-quality, direct traffic then it is definitely still a good link and well worth considering. You will have to use your judgment on this, to a certain extent.

Good Links

Directory Links

Directories are viewed as being a very positive source of links by a number of search engines. Obviously, some directory listings carry much more weight than others and some directories are hardly worth the effort. Be careful to drip feed your site with directory links at first because it is possible that too many too quickly will see your site penalized until your link profile becomes more natural.

Start with the major Internet directories and consider getting links from free general topic directories as well as niche directories and also look at paying for inclusion in one or two of the seriously large directories like the Yahoo directory and business.com. As your link profile expands you can add more directories to gain extra weight.

Reciprocal Links

You may have read that reciprocal linking is dead. While it is true that Google and possibly other search engines now place much less weight on a profile that is crammed with nothing but reciprocal links they still have a place. Keep the number of reciprocal links you use down to a minimum and certainly don't base your entire link building efforts on this one tactic alone.

Again, balance is a big part of reciprocal linking but also of importance is relevance. Regardless of whether you offer a separate links or resources page, or you choose to include the links throughout your site you are still essentially endorsing the site. You will also gain much more credence from a link that is placed on a page containing information relevant to your own page.

Unique One-Way Inbound Links

These should pretty much be the staple diet of your link portfolio. An inbound link that is one way does not necessitate the inclusion of a link back to that page on your site. This can help to give your own pages the benefit instead of handing it out to your link partners. The more relevant and the more important that search engines deem the linking site to be the more weight they give that particular link.

Site Wide Links

Again, these should be used sparingly. Gaining a site wide link means that a link to your site or your pages is placed on a number of pages in a site. Search engines are known to give less weight to links that are procured on this basis but it does help to give your portfolio a more rounded appearance.

Press Release Links

Writing and submitting a digital press release can provide good links. Many press releases are used by other sites and industries related to your site and they may also be included on some major news websites. There are free press release distribution services available, but it is common to need t pay to make the link clickable and to use anchor text.

Article Links

Writing and submitting articles to article directories can provide a large number of links. Not only can you submit one article to numerous directories but each directory has the potential of generating a number of interested websites. These websites also publish your article (which includes an author bio section with your link). This can be a good way to get authoritative sites to link to you.

Community Links

Join forums and include your link in your signature. Post useful comments on other people's blogs and include your link as your username. You should, under no circumstances, spam blogs or forums and only include links on the sites that allow it.

Presell Advertising Pages

Some websites will allow you to include an entire page on their site. In most cases you will either need to pay to have the page written or you, or write the page yourself. Generally the website will also include other forms of advertising but as long as you choose sites carefully this can generate some excellent links.

Bad Links

FFA Sites

An FFA, or Free-For-All page, is one that allows anybody to post any link they like on the page. Typically they are not only useless to your cause, because the search engines ignore them, but they will not generate any natural traffic but may attract the spammers to your doors.

Link Farms

A link farm is a page that contains an excessively large number of links. Some say a page with 100 links directed out of that page is a link farm, but in all honesty it is unlikely that a page will yield much benefit for SEO or non-SEO with more than fifty or so links.

Off Topic

Off topic links are something of a bone of contention. They may offer very slight weight with some search engines because it is quite possible that natural links from certain websites would point to any number of pages on any topic. This appears in the bad link section because they offer very little positive benefit and your efforts would be best placed gaining on-topic links.

Unindexable

Purely from an SEO standpoint, links that cannot be indexed by search engines are completely useless. A search engine spider must be able to follow the link to find your page and provide you with any benefit for that link. Avoid any page that offers to display your link in a frame, or includes the noindex or nofollow robots.txt tags. However, bear in mind that a site that is currently not being indexed by search engines may be a new site. It could also grow up to be the next Google.com and take your link with it.

Conclusion

Your link profile should appear as natural as possible so vary the good links as much as possible and avoid the bad links. Collect links from as many sources using as many tactics as possible and use keyword variants in your anchor text. By following these guidelines you should be able to improve the appearance of your link profile and, therefore, improve your search engine rankings.

WebWiseWords is a web content writer and provides content writing and SEO copywriting for a wide variety of clients in various industries.