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When creating a website we always seek to find free traffic to that website without having to work too many hours to achieve that free traffic. By successfully developing a good SEO strategy you can increase your rankings within the Google and Yahoo searches and top your competitors.

First we need to understand how SEO is determined by the search engines. The search engines determine placing your website on the first two pages of a searched keyword by these main criteria:

Relevance
Popularity or rankings
Link connections
Viewings online
Good content

Relevance

The more narrow a search is the more likely your website is likely to be called up for specific searches based on relevance. It is therefore important to include a lot of content within your website.

The more content you have the more likely you are to stumble upon people searching for obscure keyword searches which will only be determined by content within a site or blog pages.

Popularity

This is determined by how often your website is viewed and also if it registers with any major other websites or social marketing means. These can substancially increase your seo as they are often owned by the same search engines - hence blogging and UTube have become so successful.

Link connections

The more companies you link with the better. It is all about who you know. (as in real life!) The more highly ranked those websites are that you link with, the better it is for you. By ranking with a website that achieves a ranking of 4, you are almost guaranteed a top ranking within a short 48hrs!

Viewings online

By placing your website address on various different forums and chat rooms owned by the various different search engine companies, you are almost guaranteed to increase your rankings. Get involved in as many forums and chat rooms as you can (specific to your industry) and you are likely to gain an increase in SEO and natural traffic from those viewers. Google and Yahoo search through each others sites to determine SEO by popularity and how often your website is seen on the world wide web.

Good Content

Google and Yahoo want to give their searches a solution to their search. By offering good relevant content which really solves the readers problems or answers their questions, you are giving their readers what they want. Don't just write arbitrary information - you never know who might be reading it and making a judgment call on your website. It could be the difference between a sale or not!

SEO is a much more involved concept and there are software tools to determine rankings, anchor text and how many linkages high ranking websites have.

All tips and advice are given to aid internet marketers and business owners. For a full review of how to market your website, design it, research your market and earn an income from your website, please visit http://www.monkey-marketing.com Easy to follow chapters guiding you through the process step-by-step.

Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.

If your site is optimized for specific keywords than you will rank better in the search engines. There are many factors but onsite optimization is a must. You can research and fine out the information yourself or hire and SEO. I have put together some Free Basics on www.seo4dummies.com

Overture shows you the bid price of certain keywords. Wordtracker show you the amount the term is searched. You can use www.nichebot.com a free tool to see all this at once.

You can research keywords free online with these various tools.

www.nichebot.com ( my personal SEO Favorite)

http://www.webmasterautomation.com/cgi-bin/keywordtool.cgi

http://www.keyworddensity.com ( Keyword density analyzer )

Adsense / Adwords.

Google Adwords have a bid price to display certain keyword terms. Think of Adwords as TV commercials. Webmasters can put Adsense on there websites. Think of Adsense as the TV Program. If a viewer of your webpage clicks on one of your ads, you get a commission. That commission is based upon the price of the Adword. Google keeps about 60% of the bid price and passes about 40% to the webmaster or Adsense account.

The way the Adsense ads are displayed is determined by the Keyword Density of your individual sites. If you site is prominently about say Dogs then the Adsense will display ads about Dogs. However, Google in its new business model is now tracking IP numbers and providing more local ads. Think of the local TV commercials. They are not as expensive as the National Ads. Therefore you may have local ads that are displayed on your site that have only a$0.03 payout rather than a $5.00 payout.

If you optimize you site for your theme, or content, then you can generate more traffic to you sites based upon your keywords. The Google Adsense, will display ads relevant to your topics. If they are not displaying ads to our topic, then you must adjust your Density of your keywords in the body of text of the page.

Search Engine Optimization (SEO) is the practice of changing your website, so that it is spider friendly. If your site is brand new it will take a few months for Google to index your site and be visible in the SERPs. This is known as the Google sandbox theory. Aged sites should already be indexed as long as the site has something for the spiders to grab. Excessive graphics, java scripts, PHP sessions are all not spider friendly.

To get spiders to come to your site often and grab your data, you must have links from outside websites to your site. This is the Coveted Page Rank factor. Page rank is only a factor of the amount of incoming and outgoing links to your site. Only a small percentage of Page Rank is attributed to the Google Algorithm for Search Engine Results at this time.

Spiders follow links, once there are links established the spiders will Crawl, your sites. They will gather minimal information. Several Weeks to months later, the spiders will Deep crawl you site and index all that is available. To speed this process along, back links or links to other sites is a must. The more links the spider can travel to get to your site the better. Linking to like minded topics is always best. You dont need to buy LINKS. You can acquire links via posts in forums, writing and submitting articles, using a Blog post, submitting to SEO friendly directories.

To view the spider activity on your site, first go to your traffic stats. Look for the googlebots. See how often they come and the amount of data they have grabbed. You can also go to Google itself and if you are indexed view the Cache of your page. That cache date is a good indication of the last true crawl of your site.

To see if you are indexed go to Google and type in the search box, site:www.yourwebsite.com ( make sure the word site is not Capitalized and you replace he words your website with your actual URL). View the results. You should also repeat the process and this time leave out the www. , and just enter the site:yourwebsite.com

Sometime webmasters leave out the www., but then look for Google using the www. Or link to sites using the www. Either way is fine, just pick one version and be consistent with www. Or non www throughout your website career.

As the spiders come to your site they will start to grab information, that information is sorted and returns the SERPS. Did you know that there are different DataCenters throughout the world that Hold that information? If you ask a friend on the say East Cost to search for a term and tell you where you site is in the SERPS, they result on the West cost may be completely different. As much as 5-10 or more positions depending on the activity of that keyword.

Ok thats enough for today.

Eric J Gehler

Search Engine Optimization Richmond Va

New Niche websites monthly

Permission is granted to publish all or any portion of this article. Authors name and website must appear with any publication.

There is no disputing that one of the best ways to market your website on the Internet is by writing and submitting articles. Article marketing is every bit as powerful as other forms of Internet marketing such as e-mail marketing, pay per click advertising, forum marketing and so on.

In this article, I want to talk briefly about the many benefits of developing an article marketing strategy to give you website visitors for many years to come.

You are probably familiar with the phrase content is king. This is true because search engines are constantly looking for fresh content to provide for their searchers. One thing you can do is write a keyword specific article.

You can find all kinds of free software to develop the keyword list to write about. Google has an excellent keyword development website for their pay per click advertising program called Google Adwords. You can go to Overture to find one that people have been using for years now to get keywords to write about.

Writing articles will give your website many benefits that your competition will not have. Here are 4 of them!

1. Writing articles does not cost you anything. Writing articles does cost a little bit of your time. But this is one free form of promotion that really does work. It's not as hard as it would sound either. EzineArticles.com offers some excellent training on how to write articles. It in no time at all, if you can talk, you can write.

2. Writing articles is an excellent way to get your website noticed quickly. Major article directories are spidered several times every day by various search engines. By writing and submitting a quality article to these directories you can get your website spidered too. You do this by including your website address in the bio box at the bottom of each of your articles.

3. Submitting a quality article to a well-known directory serves two purposes. Number one, you can get your traffic from the people that are reading your articles. Number two your articles can serve a search engine bait to get the search engines coming to your website.

If a search engine sees something they like on your site and you can begin to rank high for specific keywords that the article is written about. Doing this can bring you traffic to your website for years and years to come.

4. In marketing, we talk about the term branding. You can use article marketing to brand yourself as an expert on the theme of your website. As you begin to develop more and more in the marketplace your reputation will grow. This will give you more visitors, and ultimately create more sales.

In our opinion, the keys to the perfect article marketing strategy, is writing unique articles, and then submitting them to as many quality directories as possible.

If this is something you don't feel you can do you can hirer an article writer to do it for you. The key is that you get started using articles to build your business for long term free traffic as soon as possible.

Jeff Schuman is the creator of "Hands Off Article Marketing" a program designed to help internet busines owners who do not like to write. Now you can take your business to the next level using article marketing without doing the work yourself. To learn more useful make money online ideas and article writing tips please visit his website here: http://www.team-schuman.com

In spite of what you may have heard there is no secret formula to the concept of article writing, other than it requires a lot of work, because the results of any article marketing strategy is dependent on massive article writing action.

So then, a better question would be - what is the secret to getting the work and massive action done then?

First, start with a few basic ideas to remember:

• Start out writing about things you already know, or are passionate about
• The more articles you write and submit, the more opportunity you will have to be published, visited, read, and generate visits to your website.
• The more articles you write, the faster you will be able to
• The more articles you write, the less research work time you need
• Write shorter articles, usually around 325 or so words will meet most article directory requirements - make sure you check each directories specifics

Second, set yourself a structured routine, and plan to follow it regularly:

• First of all, you must schedule yourself to sit down to write
• Decide how many ideas (5-10) you are going to write about
• List all the topics you are going to write about.
• Next, write a title for each of the articles.
• Then, begin to write, until you finish all 5 - 10 articles in one sitting

Third, submit each of these articles to your top 5-6 article directories daily or at least weekly.

Finally, submit selected articles to a list of 100 - 150 directories regularly, weekly, or at least monthly.

The only secret of article writing is discipline, schedule, and massive action - sometimes called work!

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If you are reading this article, there is a huge chance that you are already writing and distributing your articles online to promote your products and your website but you can't seem to attract enough search engine traffic. You are also probably looking for ways on how you can advance in this technique not only to popularize your website and augment your sales potential but also to get ahead of the pack.

Well, wait no more. Here are the 3 phenomenal steps to help you advance with article marketing:

1. Carefully choose your topic. Stick with those that can help you drive quality traffic or people who are most likely to make a purchase to your website. By this, I mean if you are selling perfume you can write topics like "how to properly use perfumes", "the importance of perfume", "perfume - the perfect gift for your loved ones", etc. These topics will attract those people who are deeply interested in what you sell. Thus, this can lead not only to increase traffic but improved sales potential as well.

2. Use striking titles. The role of your titles in your article marketing campaign is to grab the attention of online users to increase the chances of your articles being open and read online. Keep this in mind when writing your titles so you can effectively make them more interesting, intriguing, and striking.

3. Consider your target market. Do not forget the needs of your potential audience when writing your content. If you want your readers to fully trust you and consider doing business with you, you must be able to target their needs and wants. Strive to answer their questions or offer solutions to their problems so they will treat your content as valuable and useful to their lives.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.