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Brand identity means something different to every person. Whether you're looking at a soda with perfect script on a red can or running cross country with a swoop, if you're conscious of any part of life, you recognize high quality products by the logo, color, or style of print. How can you miss the Converse Star? It stands out!

Brand your business with Identifiable Market Strategies.

An effective marketing strategy will be recognized because it will say something about your company. Brand recognition is all part of the script you choose to bring your company to the front of the pack and make them visible in a world of hidden valleys and backside corners. Be seen!

Impact Brand your market with Value Driven Strategies.

After a thousand wearings will you still recognize the swoop? How about the star? Brand identification should be recognizable after the new is all worn off. If your product is meant to last into infinity, tell your reader and brand it accordingly. Rawhide wears the cattle brand long after the meat is digested. Shouldn't your business remain on the mind of your customer long after they've finished your product. They'll come back for more if they remember the indelible impression your value made on their lives.

Future Success depends on the History of Service.

If you've given shoddy service in the past, do you really believe your buyers will come back? Probably not. You can change all that by giving the BEST Value Packed service and products from this point forward. You can actually FAIL enough to succeed, if you stop doing stupid stuff and start doing what works. Your copy can change the face of the future, by stomping on the past. Do what works now and do it better than ever before.

Are you ready to Identify your Brand for Future Success?

Brand Recognition will Brand your Business for Identity and Recognizable Success Strategies.

Jan Verhoeff recognizes the value of high-impact copy on your website, in your marketing materials and on your products. Go to http://brandyourmarket.com for value packed high-quality copy techniques and strategies and claim your FREE Subscription to The Branding Iron.

The heart of any article marketing strategy is the creation of quality content. It can also be the hardest part of the process if you don't know the shortcuts and tricks of the trade. Here are a few inspirations and idea sparkers to help you build a large library of article marketing goodness.

1. It's all in the list

Top Ten lists, check lists, to-do lists - people love lists. And lists are easy to create. Just choose a topic (say, tax preparation) and an angle (mistakes people make) and get started writing down examples. Fill out each list item with a paragraph or two of advice, and then jazz it up with an attention-getting title, such as "Top 5 Mistakes People Make When Doing Their Own Taxes." Before you know it, you've got a winner.

One trick when it comes to lists is to stick with odd numbers, especially 5, 7 and 9. For some reason, the human mind seems to view odd numbers as exciting and attractive, while even numbers come across as flat or incomplete. Less than five seems skimpy, while more than 9 points is simply too much information for one article to cover - in fact, I'd stick with 5 and 7 just to be on the safe side. If you have more vital list items than that, break them up into an article series.

2. Questionable material

Another shortcut to writing an article is to pose a question in the opening paragraph, then use the remainder of the article to answer it. Maybe your friends and colleagues are always asking the same questions about your topic. If so, make a note and use them to spur article ideas. Jot down questions you get from customers, too. These are the best source for business-related Q&A articles.

Also, this is a good time to go through your website's FAQ. In many cases, the questions you have there regarding your business could each be the foundation for an individual article or even a series of articles, depending on how complicated the answer is.

3. Step by step

How-to or other instructional articles are also popular, and easy to write if you know your stuff. Make a quick outline of steps involved in the process, note any tips or hints that might save your reader time and frustration and get to writing. Just to make sure you haven't overlooked anything, ask a friend or colleague who is unfamiliar with your topic review the piece and see if your instructions are clear, complete and easy to understand.

4. Turn on the news

Keep your eye on the news, both in your subject and in general. What is going on in your field of interest? What effect will news items have on your subject? What changes are taking place in the world that will impact your topic?

Look outside the immediate scope of your topic - changes and trends in one industry, field or process can often be applied to others. This is a great opportunity for creative and innovative idea cross-pollination, and doing this will automatically brand you as a cutting-edge thinker in your field of interest.

5. Play it again, Sam

Finally, look around you and see what you can repurpose from existing content. Your blogs, ebooks, workshops and other existing IP (intellectual property) are great sources of inspiration and even directly repurposed content for articles. I'll talk more about this process in Article Marketing Bootcamp: Reduce, Reuse and Recycle Your Content, but the core of the issue is this - why create your article content from scratch when the chances are good that you have enough material laying around you right now to get a great head start with just a little cutting, pasting and editing?

One of the hardest questions for writers to answer is also the most common - where do you get your ideas? Hopefully this article will help give you the inspiration you need to begin creating your own stock of article marketing content. Of course, there are as many ways to come up with content ideas as there are writers, and no doubt you'll stumble upon a few of your own as you gain experience. But these examples should provide you with enough to get you started on the road to successful article marketing.

Author Info:
Soni Pitts is a professional freelance writer and editor, with experience that ranges from short web articles to full-length ebooks and beyond.

"Need professional quality writing, but hate to write - or just don't have the time to do it all yourself? Don't let less-than-perfect writing skills or a tight schedule leave you at a loss for words. Query writer [at] sonipitts.com for a free consultation, samples and a quote."

What do you specialize in? Can you think of ten bits of information necessary to your topic of specialization? I bet you can

Heres how:

1. Write down three items pertinent to your business. These can be very broad or narrow, depending on what your specific niche is.

2. Write down the name of a famous person to whom you relate when you think of your niche. Just one, and it can be anybody who has a quote online in reference to your niche. (Google a keyword with the word famous quotes after your keyword for this information.)

For Marketing famous quotes Google came up with:

Now we understand the most important thing we do is market the product. Weve come around to saying, Nike is a marketing-oriented company, and the product is our most important marketing tool.

~Phil Knight

CEO Nike

3. Write down three ways your products or services might be used. Describe them in a few sentences. Use bullet points and descriptive phrases to create added interests to these descriptions.

4. Write down three ways your business has changed your life and how those changes could apply to anyone who used your services and products. Use bullet points to illustrate the advantages and disadvantages of any changes youve experienced.

5. Using the ten items listed above formulate articles offering various perspectives of your products and services. Include business ideology and perspectives that apply specifically to your business. Include any helpful notes that would encourage your customers to use products similar to yours and how they would benefit from those products.

Are you interested in motivating your customers to greater achievements and helping them to accomplish their goals?

Claim your FREE Bumper to Bumper Traffic Guide at http://advertizeyourbusiness.com and get a FREE Subscription to our info packed Advertize eZine, too.

2007 - Jan D. Verhoeff