Sunday, September 7, 2008 

List Building - The Squeeze Page Versus the Sales Page Game

Squeeze pages by definition are to squeeze out a name and address from your visitor in exchange for your opt in incentive. It is a two way thing. You get the name and email address and they get your freebie. This gives you the opportunity to maintain contact with them over time and build a relationship.

Sales pages have their own role. To sell the product. That said , not every visitor will make a purchase first time round.

When people arrive at your website sales page there are just 2 main things they will do. Buy what you are offering or leave your website without buying. If you have a squeeze page then they can leave but at least leave their contact details for follow up.

Research shows that it takes 7-10 exposures at your website before people make a purchase. Sending a prospect directly to your sales page is basically sending them there cold and you are relying on the 1-3% that will be swayed by your sales copy. The question is what are you doing about the 97% that do not buy the first time they visit your sales page?

Clearly 3 out of every hundred is not going to make you the profits you set out for online. It is simply a waste of your traffic. This is where the squeeze page comes in.

It forces those who would have otherwise left your website without a trace to reconsider and leave you their details for follow up in exchange of course for your high value opt in incentive.

This then allows you to build a relationship with your visitor and remind them to re visit your website sales page at a later time. You can expect a better conversion this way. Additionally, you can send them to other pages that you think will be useful to their online preferences.

The squeeze page option allows you to build trust with your prospects, find out what they want and provide it. Think about it this way. Getting married to a total stranger at the first meet is not an every day occurrence.

Start your Free "Build a List" eCourse today at: http://www.List-Building-Success.com

Willfred D is author of "Quickly Build A List from Scratch" and "Build a List - step by step". He specialises in opt in list building and pre-qualified traffic generation techniques.

 

On-Page SEO Tips For Wordpress Blogs

SEO (search engine optimization) & blogs (especially wordpress) go very well together. Because the link structure of wordpress is optimum for search engine spiders to crawl & regularly updating nature of blogs is what search engines love.

On-page SEO means the way the site or blog is being built, such as the layout, the linking structure, the title text, meta description. This may sound like basic information but without it, it's like a building with a weak foundation - which won't last long.

Using SEO title plugin, you can put the title of your blog in your title text automatically, right in front of the name of your blog. This is important as the search engines read from left to right, just like humans.

Putting the name of your blog post in title text makes it easier for them to crawl & know exactly what your site is about.

So when you post on your blog, remember to put the keyword in the name of your post & it would automatically appear in your title text.

Link structure is another thing that search engine spiders & even human visitors would use to determine what your blog post is about.

A neat link structure would tell the search engines clearly what the post is about & for humans, it would be easier to remember a neat link structure.

blog.com/p?2395 vs blog.com/name-of-post Just look at these 2 links & determine which you'll remember easier. Obviously the second link, right?

So just put yourself in your visitors' shoes, when a visitor remembers a link, even if he forgot to bookmark it, he can still come back to it. Repeat visitors will eventually build you a more loyal reader base.

After you build a really strong following of reader, advertisers & merchants will chase after you to pay you for advertising. There'll also be more ways you can monetize your blogs as you build more readers.

"Build it & they'll come!" - that's a half truth! The reality is "build it well & the targeted visitors will come."

Samuel has always been making money from wordpress blogs using his unique Automatic Blogging Income System. He wrote Strategic Blogging Manifesto & it is available to you at zero cost. On top of that, he is always giving away unique yet practical tips on topics such as blogging, affiliate marketing & ppc on his blog - The Ultimate Publishing Blog

 

Linkvana - One Way Links the Easy Way

Getting your website listed on the first page of the search engines is all about link popularity and how many one way links you have pointing to your website. Linkvana is a linking service that makes it so easy to increase the link popularity of your site that it should be banned.

The guys who created Linkvana have been top level SEO experts since the internet started back in the mid 1990's, so they know what they're doing as far as SEO, link popularity and promoting websites goes.

But the question I wanted answers to was "does their new one way link building system really work?" There's lots of link building services out there today, but the biggest majority of them use well known link networks to post your links, which pretty much renders your links useless. The reason being that as they are so well known, the search engines (like Google, Yahoo and MSN) are well aware of them too - so any links they find to your sites which come from these networks will be completely ignored. Or even worse may actually serve to get your sites banned altogether.

So it's important when getting backlinks to your sites to make sure your links come from well respected (and well ranked) websites that are trusted and respected by the search engines. Any thing less is at best a waste of your time, and at worst could result in your site being dumped from the search engines all together.

Fortunately, I know (and trust) the guy who created Linkvana, so I was pretty sure this system would be "top drawer" quality. But as with everything else I do in my business, I wanted to test it our first on some new domains. I didn't want to use existing domains in case in resulted in the sites being banned from the search engines. So I registered 5 new domains, installed Wordpress on each of them, selected 5 of my favorite niches and ordered a bunch of articles for each site.

Once built, I started using Linkvana to promote the sites using a mixture high and low competition keywords for each niche. The reason I went for both high and low competition was to see how well Linkvana worked for the more competitive keywords as well as the "low hanging fruit" of long tail keywords.

I created a bunch of links for each site, then left them alone for a month to see what would happen.

One of the really neat features of Linkvana is that it will add the links to your sites gradually over time, which makes it look a lot more natural to the search engines. If a new site suddenly gets hundreds of links in a short space of time, it smacks of "automated submissions" and the search engines are well aware of natural "human managed" link patterns, and anything that looks "non human" can result in your site being "sandboxed" - which means you site disappears from the rankings for several months - effectively wasting all that work you just did. So to increase link popularity for your sites, making your link building pattern look natural is vital to success.

When I came back to check my new sites, I must say I was very pleasantly surprised. All 5 domains were fully indexed in Google, and each had the home page indexed in Yahoo and MSN (which was a bonus as I don't normally expect to see much from those guys for a few months). The sites were also getting some decent traffic. You can get the full report of how my sites did, and how they are doing right now from my more detailed report at http://www.octocat.com/my-linkvana-results/

So, my test of Linkvana proved to me that it is everything it has been promised to be, and probably quite a bit more as well, and knowing the owner, he's not one to over hype his business or services, so I'm very happy with my investment. It's certainly something I'll be sharing with the subscribers of my affiliate marketing tips newsletter.

Getting your website on the first page of the search engines can have a very dramatic impact on your business by bringing in floods of targeted traffic. Learning how to increase link popularity for your site is one of the best ways to get on the coveted first page. Linkvana offers a one way link building system that could help you gain backlinks and increase the link popularity of your site.

 

A DIY Guide to Fence Building

There is an old adage that tells us that "good fences make good neighbors." The addition of a fence to your existing property is a major step, and there are quite a few things that must be decided and tended to before you even begin. However, don't let this discourage you. There are also several good reasons why the building of a fence is an ideal DIY project, and not beyond the abilities of the normal homeowner.

There are a lot of reasons one might have to build the fence, and these considerations control the decision as to what type of fence to build and the materials that will be used in its construction. Privacy is a prime consideration, and usually leads to a desire for a high and forbidding type of material selection. It is important to control this a bit. You do not want to spoil any possible views by making the fence too high.

It is also true that thieves are not very fond of fences and the presence of a fence can protect you from unwanted access to your property, but when a fence is too high it provides a sanctuary for them. Once they are inside the fence, they are shielded from view.

When the major purpose for the fence is to provide a pen for a pet, and privacy is not a major concern, this would suggest a smaller and more open type of fencing. Chain link would get the nod here. It might also be possible that the fence has a limited purpose beyond the closing in of the entire property. A fence around a garden is an example of this. When this is the case, a good choice might be vinyl fencing. This is a newer and very versatile fencing material.

Once the decision is made as to the type of fence, and the material is selected, it is a good idea to take a good look at the code requirements for the area where you reside. Codes vary widely from locale to locale, and you need to make sure you have this area covered before you begin. It is also a good idea to have a survey of the property done prior to getting started. Nothing ruins a day more than finding out your new vinyl fence is two feet onto your neighbor's property.

When the preliminary matters are all tended to, it is time to begin the actual construction process. It is pretty much accepted that you are going to have to dig some holes. In fact, the digging of the holes, and the placing of poles constitutes the major labor output of this project. A good post hole digger, an item that can be easily rented, is a necessity here. The placement and distance between poles is going to depend on the type of fence and the building material selected. When the fence is going to be wood, and you are planning on doing the carpentry yourself, you have a little more leeway in the hole placements. The use of chain link, or the very popular and versatile vinyl fencing material, or the use of precut and prepared lumber dictates the placement, and you should be sure to follow the recommendations of the supplier.

Once the holes are dug, and the poles firmly planted, it is a simple matter of attaching the rails, nailing together the posts, or installing the chain link. Then you can sit back and enjoy your privacy, and perhaps your security, and certainly your new and improved relations with your neighbors.

Natalie Aranda writes on home and garden. When the major purpose for the fence is to provide a pen for a pet, and privacy is not a major concern, this would suggest a smaller and more open type of fencing. Chain link would get the nod here. It might also be possible that the fence has a limited purpose beyond the closing in of the entire property. A fence around a garden is an example of this. When this is the case, a good choice might be vinyl fencing. This is a newer and very versatile fencing material. It is also a good idea to have a survey of the property done prior to getting started. Nothing ruins a day more than finding out your new vinyl fences are two feet onto your neighbor's property.

 

How Does the Concept of Driving Traffic to a Website Work

The concept of driving traffic online is a simple one once you understand how things work on the Internet. People come online most of the time for 2 main reasons. To either socialize or to look for information.

Any traffic that you want to drive to your website needs to fit into one of these two main traffic patterns. I will break these two down into social traffic or search traffic. Search traffic has been around for some time and has been made even more popular by Google. Google has been able to significantly improve the search market, which brings people to their creation by the millions on a daily basis (search traffic).

You can capitalize on this traffic and bring it back to your website by learning how to get your website or page listed in their search engines. It can take some time but well worth the effort in the long run. You can either appear on the right side, which is considered as the organic search results, or on the left side, which is considered as the pay-per-click results. The left side is known to have a much higher conversion rate compared to the left side.

The second way I mentioned is by taking advantage of social traffic, with social traffic you are able to reach a group of people with common interest on a website where people come to socialize. It's the same as a community but on the Internet. Social marketing is still fairly new and being developed.

Due to the large audience, once you are a member of the community you can expose your message to a large group and usually for free.

I wasted 17 months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing Content Marketing vs. Google pay per click, you can use the results to start driving profitable traffic to your website and also increase your opt-in rate. visit http://www.qualitytrafficbuilder.com/traffic

 

Role of Meta Title Tag in SEO

Do you want to secure a top ranking in search engine result pages (SERP)?

I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.

Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.

In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.

What is the significance of Meta Title Tag

Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.

This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text.

Should the Company name appear in Title Tag

Well, I would say sure if your company is really a big entity like IBM, Microsoft or Cisco or some well know brand like Sony, Phillips etc. Because people may want to search for those companies or brands with their names. But in normal cases it should not be so.

Suppose, your company is "Larry Tours and Travels" in San Francisco. Instead of writing "Welcome to the home of Larry Tours and Travels" in the title tag it would be better to write something like "tour operators, travel agents, car rental,bay area tours, san francisco tours - Larry Tours and Travel". Do a good research to find best keywords and phrases which describe your site best. My suggestion is that the length of the title tag should be between 15 to 20 words making it attractive enough that it looks interesting to the person searching for your business and he clicks through.

Few tips for writing good Title tags.

Try including the content relevant keywords in the title tag. This would help placing your site better in search engine result page (SERP) when someone searches those keywords.

Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking.

Either don't include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag.

Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears.

Try to keep the length of your title tag small (between 15 to 20 words). Some search engines allow small title tags only and truncate the extra part of the longer ones which at times may render your title tag completely meaningless.

I would say that write very meaningful, impressive title tag they are a really powerful can be best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website. When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. As I said earlier, since each page in your website is unique so it needs a different Title tag.

So, Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and result high clickthroughs to your site. The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines and in convincing a search engine that your site's contents are more relevant than that of your competitor's.

Prashant K Shukla is a successful webmaster and author. Visit his website http://www.mysmartseo.com to read more articles on SEO. Know about lot of free tools to help link building, get back links, boost traffic and ranking of your website. Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio information. Please include a hyper link to http://www.mysmartseo.com

 

What Does Linking to Bad Neighborhoods Mean?

When we link to other websites, we do it to facilitate spidering of our website by pointing to it from different locations on the web. In this context, both inbound links and outbound links are considered important to interconnect your site intricately into the web. However, 2 things must be noted here -

1. The number of inbound links or back links should be significantly higher than the number of outbound links to make your site more healthy SEO wise.

2. The number of inbound links is not as important as the quality of these inbound links. Therefore, you should aim at deriving high quality one-way backlinks from relevant and related sites.

However, when obtaining back links, always stick to acceptable ways of obtaining back links such as - obtaining links the natural way, through directory submissions, through article submissions, press releases, book marking, relevant forum postings, requesting backlinks from other webmasters, link-baiting (to attract more visitors to your website by posting something controversial, or unique), blog directory submissions or online newsletter submissions to related websites, offering free software tools etc.

You should provide an active link pointing back to your website if you are using any of these means of building backlinks, which greatly helps in the optimization of your website and improving its page ranking. However, you should be very careful in avoiding linking to bad neighborhoods. Bad neighborhood is nothing but SEO slang designated to those websites which are engaged in notorious and unacceptable search engine marketing and manipulative practices. Therefore, you should completely avoid deriving any of your backlinks from link farms or such other illegal sources (bad neighborhoods), because this will place your website under the risk of getting banned or excluded from the various search engines.

Such bad neighborhood websites practicing unethical activities such as spamming, disseminating viruses and pornographic material, duplicate material, copyrights violated material, etc through their sites. These websites do not contain anything relevant for the public at all. Always remember that in your quest for deriving more number of inbound links, if you are caught deriving your back links from any of these websites, then your site is also sure to get banned or excluded from the search engine indexing very soon. Therefore, before linking to any site, inspect the site carefully and look for irrelevant stuff in the content or unrelated outbound links, follow those suspicious outbound links and see where they are linking back. If you get a feel of keyword stuffing or hidden text, then avoid linking to such sites.

Since good backlinks are difficult to find, it is better if you can use reliable and efficient link building services such as LinkVana, which provides your website with an unlimited supply of high quality, relevant, one-way inbound links for your website, which greatly boosts the web traffic as well as the page ranking, as is clearly evident from the large number of LinkVana reviews.

Jason C Diggs has been successfully performing search engine optimization since 2001. He is able to consistently rank on the first page in Google for any keyword phrase he pursues with the help of Linkvana, a high-quality one-way link building service. With the Linkvana system, finding high PR sites to acquire links from no longer has to be difficult.