Article Marketing - The Fourth Step to a Profit-Pulling Resource Box at the End of Your Articles
Article marketing requires you to ask the reader to take an action at the end of the article. One of the great things about article marketing is that at the end of every article is a resource box, that when used properly, drives the reader back to your website or blog.
The problem that I see every day with my students, members, and mentees, is that most writers do not know how to create or craft a powerful call to action.
How to create a powerful call to action
One of the principles on the Internet is that you cannot assume, ever, that the reader or visitor knows what to do next. In fact many readers do not know what to do next and therefore do not think.
I'll call to action is simply a request or invitation for the reader to take your most desired action. If you want the reader to download a free information product that your most desired action. If you want the reader to subscribe to a newsletter, then that your most desired action.
The point is simply this - you must invite the reader to take the next step which is your most desired action.
Here is an example of a call to action -
"Would you like free access to two of my Article Writing Templates? You can download them by going to (my url)."
In the above example I have taken the reader by the hand and invited them to take the next action that I desire them to take. That is a gentle yet powerful call to action for your resource box at the end of your articles.
Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm
Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!
From Jeff Herring - The Article Guy
