Hunting in Packs - A Group Approach to Link Building
Sam's Club and CostCo are famous business models based on buying in bulk and utilizing economies of scale. You can use similar tactics for your link building efforts by using what I refer to as "hunting in packs" to build links.
What does that mean? Well, combined with the knowledge that if someone is willing to link to one site, they are probably open to linking to more than one, you could team up with a group of related businesses, hire one person amongst all of you to go out and seek linking opportunities that would benefit all of you.
Imagine you and three related business owners, decide to hire a college student over the summer to build links for all of you. You all chip in one fourth of the cost and tell him to find businesses that are related and try to negotiate getting links for ALL of your sites on that one site.
You can significantly reduce the cost per website that is linking to you if you are splitting the cost between multiple business owners and still get the benefit of quality websites linking to your individual websites.
Plus, if you are willing to link back to the sites that are linking to you, you can give more value to the people that your college student is calling on because they get a 4 for 1 pop back to them as well.
The "Hunting in Packs" can be applied to other search engine optimization related topics, but the concept, as it applies to building links, is very easy to understand and implement.
James Orr is a professional real estate investor and marketing expert.
He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com
